ImpacTrac is developed for marketing professionals who need detailed insights on their brand’s media presence and activity, rather than just top-line statistics and measurement. All related content is analyzed and much deeper data is collected by our AI and developed by our Ornico analysts.
ImpacTrac helps clients better understand how their representatives are featured in the media, which reputational elements are affecting their brand, the core messages or topics that feature in the media.
Everything a Media Analysis should be.
Benchmark your performance and analyze sentiment, trends, media coverage and others with quantitative and qualitative insights from our Ornico analysts.
& Trend Analysis
Measure the effectiveness of new PR strategies and identify trends and conversations to capitalize. Identify the right spokespeople that can become brand ambassadors.
Effectively manage your brands’ reputation and protect it from unwanted attention. Identify bad reviews, coverage and craft your strategy accordingly.
Be on top of your competition by tracking their media coverage, the market share of voice and use Ornico’s insights to your advantage.
Benchmark your brand’s media presence against your competition. Across traditional media (print, broadcast, online), you can actually measure your place within the market via our share of voice features.
Take a look at how your coverage is compared to your competition in each media, sentiment and other metrics.
Take advantage of your competitions lack of insights and craft your communication & PR strategy for maximum marketing ROI.
Ornico’s ImpacTrac analysis provides you with the ultimate tool for reputation management. Your brand is scored against our carefully selected reputational drivers, giving you an accurate and in-depth representation of your media reputation.
Manage and be informed of key topics, customer complaints, negative sentiment and effectively tackle any unwanted reputational threats. Our human-verified sentiment ensures data validity and relevance for extremely accurate results.
Daily Trends & Crisis Management
Never be left out of the conversation. Being able to recognize trends and capitalize them for your brands is something that Impactrac can provide to marketing professionals like you.
Ornico’s ImpacTrac helps you inform better decision making around your short and long term communication strategy by identifying areas with your organisation that are doing well and those that are not.
Crisis Detection and Management is extremely important to brands. It takes years to build your reputation but minutes to destroy it. Make sure that never happens with ImpacTrac.
Take your media presence to the next level
Communication Managers need actionable, detailed and invaluable insights to be able to craft successful and effective communication campaigns. Be in charge of your brands reputation and avoid or manage crisis before its too late. Observe and measure competition.