5th Feb 2019
Radio advertising event data in South Africa is set to be revolutionised by new data from Brand IntelligenceTM firm, Ornico, now being made available through software provider, Telmar.
31st Jan 2019
Social media transformed how we receive and consume news. With over 30-million internet users in South Africa, over 53% of the country’s population, this trend is set to grow.
17th Jan 2019
Digital platforms have become an extension of our daily lives, especially in South Africa where there has been a significant growth in the use of social media. It makes sense then that for political parties to win constituencies at the polls, they need to win the social media race first.
4th Dec 2018
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication - Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
28th Nov 2018
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
27th Nov 2018
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
5th Nov 2018
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018. Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.
3rd Oct 2018
The mentions of Women’s Month and topics relating to Women’s Day went over 90 000 across various media platforms from print, broadcast and social media. Influencer from politics to business led the narratives, with everyone from President Cyril Ramaphosa to Facebook's Nunu Ntshingila contributing positive commentary.
26th Sep 2018
In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.
29th Aug 2018
Facebook, Twitter, LinkedIn and other social networks have transformed how the way we connect with family, friends and prospective employers. Access to information for both business and individuals is much easier to find than ever before, which enables recruiters to conduct background checks potential candidates.