Brands, their marketing and communications department are constantly looking to evaluate the competitors, their reputation and the content on social media.
We help marketing leaders by tracking all the areas where the media touches consumers – from outdoor advertising and social media through to media coverage on crisis issues.
We use the best technologies and measurement standards to monitor and analyse advertising and paid media, earned media and public relations activities and other content across television, radio, print, online, social media, mobile, outdoor and even direct marketing. Our advertising archive goes back more than 30 years.
Ornico assists marketers by:
- Alert you on breaking competitor adverts and campaigns across multiple mediums
- Analyse your own and competitor news and actuality content
- Track adspend and strategies
- Identify marketing, advertising and public relations opportunities
- Custom media analyses as per your needs
- Verification and independent audits of your booked media campaigns
Our premium Brand Intelligence® analysis combines data from marketing, social, advertising and communication to provide a full brand view and give you a convenient way to get all your media and marketing data from one company.
Providing an independent view of a client’s industry landscape, opportunities and challenges by:
- Workshopping the company and marketing objectives
- Analysing Marco trends affecting the client’s industry
- Looking at the micro trends affecting client’s company
- Independently analysing competitor ads and evaluating gaps
- Evaluating the reputation of the brand vs competitors
- Client will be able to measure the gap, impact and outcome of all their communication.
Our AD360 partnership not only provides various media and spend attributes on advertisements but also tracks audience likeability, not only for your brand adverts but also competitors. So you can adjust campaigns quickly – saving you money and improving marketing effectiveness!
Our smart Artificial Intelligence systems and our smarter people really make the difference. Our online platforms enables you to easily analyse your and competitor media. Our analysts provide even deeper insight.