SpotCheque is the ultimate media advertising audit that independently verifies that advertisers’ commercials appeared in the correct booked placements as allocated by the advertising media schedule.
Available for television, radio & print campaigns it helps prevents losses (9-15%) in advertising investment due to booking errors.
Safeguard Your Ad Investment
By quickly rectifying errors you can ensure the reach or frequency of campaigns remain unaffected. SpotCheque is one of Ornico’s most popular services because it literally pays its own way. Picking up a broadcast error on your campaign can save you tens of thousands of Rands, if not more.
What To Expect
Error notification is offered on the spot while campaigns are running, for corrective action to be taken immediately by your media agency.
A monthly comprehensive detailed report is provided on the accuracy of the placement. It not only verifies that an advertisement appeared (or not) but also provides details on various errors that may occur like incorrect advertisement or timeframes, quality, adjacent competitor advertisements and more.
Visual evidence is kept for four weeks to give enough opportunity to rectify the error with your broadcaster.