More than half a million new vehicles were sold in SA in 2018, generating sales revenues of R503bn. The automotive sector is highly lucrative, and the competition for market share is fierce. Effective advertising strategies in this competitive landscape are…
Telecommunications and broadband are among the most competitive industries in South Africa – and critical for economic growth and improvements in society. South Africa ranks in position 143 out of a total of 230 countries measured across the world.
Ornico analysed advertising data for new commercials focusing on 1 November 2017 to 31 January 2018, compared to the same period in 2019. Banks took the lead with the highest spend, where findings show a decline of 38% in both the number of commercials and how much was spent.
Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.
SA’s telecommunications sector is regarded as one of the most advanced in Africa, with high mobile penetration, growing internet penetration and significant growth in connectivity infrastructure in the past decade. However, the sector faces numerous challenges, including the high cost of data, as evidenced by the #DataMustFall movement.
Recent retail TV advertising, says Mtati, shows a slight shift from the traditionally price-sensitive model of communicating savings to now creating a narrative with visually appealing work. “Checkers, for instance, has been talking about its Gordon Ramsay food range for parents and children."
The Red Zone - 14 February 2014 It was an impressive line-up of industry experts on the Adforum panel commenting on the latest financial services ads. Sitting on the panel was Larry Khumalo (Ornico), Jonathan Deeb (Draftfcb), Adelle Wapnick (Lowe &…