Print remains a popular choice for beauty and personal care advertising
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media […]
Financial Services AdForum Insights, Advertising Trends and Spend
Ornico analysed advertising data for new commercials focusing on 1 November 2017 to 31 January 2018, compared to the same period in 2019. Banks took the lead with the highest spend, where findings show a decline of 38% in both the number of commercials and how much was spent.
Thriving in a poorly-performing economy
Cutting adspend may bring short-term savings, but research shows that good marketing campaigns can have results that linger for up to five years. The long-term impact of cutting back on advertising could result in a longer recovery time when the economy starts to grow.
