Brand Intelligence® firm Ornico launched a research report that explores some of the top FMCG advertising trends, new creative executions, developments and spending patterns for the financial period from March 2020 to February 2021. This was launched in a panel…
Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of the economy reopening. Health and safety precautions are also in the lead as the country still needs to manage the…
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally happened on Wednesday 13 May 2020 changing the narrative and…
The #ItsUpToUs ad by Tears Foundation, featured in this latest #AfricanAdShowcase, comes at a time when South Africa battles with the scourge of rape and abuse against women and children. The TV commercial shows women and men dressed in black…
