The Africa Brand Index ranks the most successful social brands on the continent in terms of social media performance. Ornico pioneered the Africa Brand Index in 2015, and after two years of learnings and tweaking the algorithms that underpin the benchmark, the media and brand analysis company has now announced an annual local leaderboard that ranks South African brands.
Supersport; The Expresso Show; Pick n Pay and Mercedes Benz SA are Africa’s top performing brands on social media for the month of October 2015, according to the Africa Brand Index.
Brand intelligence company, Ornico, today announced the results of the first Africa Brand Index powered by Fuseware. A benchmark that ranks some 500 of Africa’s top brands in South Africa, Nigeria and Kenya according to social media performance, the top five brands monitored and analysed for the month of July 2015, included Supersport in first place, The Expresso Show [second], Idols South Africa [third], Woolworths [fourth] and Vodacom [fifth].