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PR Industry to kill AVEs – learn more at #AMECMM

Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.
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AMEC Measurement Month 2017

September sees the annual AMEC (the International Association for Measurement and Evaluation of Communication) Measurement Month, which includes many free educational events across the globe. Now in its fourth year, this long-awaited series of events in collaboration with members globally…

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