Global focus on PR Measurement in November 2019

Measure

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual “Measurement Month” during November 2019. This initiative, which sees many events across the […]

PR Industry to kill AVEs – learn more at #AMECMM

Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.