Barcelona Principles 2.0 Archives | Africa's globally awarded Brand Intelligence company

How to intelligently measure PR, brand equity and social media

Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.

PR Measurement in Africa – The Opportunity is Now: An #OpenAfricaMag Feature

28th Nov 2016
Staff Writer
In the news

This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download your free digital copy of Open Africa here or go…

Communications measurement benchmark launches – Barcelona Principles 2.0

3rd Sep 2015
Staff Writer
In the news

Barcelona Principles 2.0 was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London.