How to intelligently measure PR, brand equity and social media
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
PR Measurement in Africa – The Opportunity is Now: An #OpenAfricaMag Feature
This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download […]
Communications measurement benchmark launches – Barcelona Principles 2.0
Barcelona Principles 2.0 was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London.
