Barcelona Principles 3.0 and measuring brand communication initiatives
This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year b Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles […]
Barcelona Principles 3.0 and measuring brand communication initiatives
Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enable the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona […]
Barcelona Principles 3.0 on show during Measurement Month 2020
Wednesday, 4 November 2020 – Johannesburg, the International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its seventh annual “Measurement Month” during November 2020. This initiative, […]
You need the big picture to get the big insights across traditional and social media
The immediacy that came with social media changed the whole news cycle of traditional mediums forever. To lead the pack and ratings many news brands were under pressure to be […]
22 reasons why AVEs are nonsense
AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.
PR Measurement and Evaluation Trends
Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.
How to intelligently measure PR, brand equity and social media
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
PR Measurement in the spotlight during November 2018
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual “Measurement Month” during November 2018. Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.
PR Measurement in Africa – The Opportunity is Now: An #OpenAfricaMag Feature
This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download […]
AMEC launches Measurement Month
Johannesburg, 26 August 2015: AMEC (the International Association for Measurement and Evaluation of Communication) has proclaimed September 2015 as “Measurement Month”. This initiative, which sees many free educational events across […]
