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Tag: Brand Intelligence

Every Insurance Company’s Insurance Policy: Media Analysis and Brand Intelligence

Insurance Industry Media Analysis and Brand Intelligence

Every Insurance Company Needs An Insurance Policy: Media Analysis and Brand Intelligence The insurance industrys’ advertising spend amounts to three per cent of all advertising spend in South Africa. There […]

The AI-powered platform that is changing the way marketing professionals make decisions

The AI-powered platform that is changing the way marketing professionals make decisions Ornico’s media analysis and Brand Intelligence® platform combines the most extensive creative and media data set with an […]

Ornico is disrupting the PR/Communications and Advertising landscape with the launch of a new All-in-One Brand Intelligence platform – Ornico Pythia

Unlocking Education Through Curiosity It is the beginning of yet another year, and like everyone else we strive to make it a successful one. Our secret weapon? Cultivating our culture […]

Ornico launches an FMCG advertising trends report looking at South Africa’s leading brands for 12 months

FMCG advertising trends report

Brand Intelligence® firm Ornico launched a research report that explores some of the top FMCG advertising trends, new creative executions, developments and spending patterns for the financial period from March […]

Media intelligence predictions for 2021 in Africa and beyond

Media intelligence trends predictions for 2021 and beyond

When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse […]

South Africa’s telecommunications advertising and media research in 2019 and 2020

Telecommunications Adspend Trends in South Africa - Snapshot - 2019 and 2020

Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]

Webinar: Brand Intelligence® Trends and Insights in Telecommunications in South Africa

Brand Intelligence Trends and Insights in South Africa's Telecommunications Industry

Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The […]

Advertising spend trends in telecommunications show growth [infographic]

Advertising Telecommunications Newcomers By Spend and Brands - September 2020

Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks […]

Print remains a popular choice for beauty and personal care advertising

Personal Care Ads by Media - August 2020

Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media […]

Insurance industry sees increase in advertising with new commercials

Insurance Industry Advertising by Brand and Ad Type for July 2020

Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]

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