Ornico launches an FMCG advertising trends report looking at South Africa’s leading brands for 12 months
Brand Intelligence® firm Ornico launched a research report that explores some of the top FMCG advertising trends, new creative executions, developments and spending patterns for the financial period from March […]
Media intelligence predictions for 2021 in Africa and beyond
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse […]
South Africa’s telecommunications advertising and media research in 2019 and 2020
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Webinar: Brand Intelligence® Trends and Insights in Telecommunications in South Africa
Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The […]
Advertising spend trends in telecommunications show growth [infographic]
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks […]
Print remains a popular choice for beauty and personal care advertising
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media […]
Insurance industry sees increase in advertising with new commercials
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]
Ramaphosa’s speech leads to positive media outlook
Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3 to help curb the spread of Covid-19. This will be clarified over the next […]
Media coverage shows increased calls to reopen the economy
South African media coverage in the second week of lockdown alert level 3 shows increased calls for the economy the to be reopened, as some school learners went back to […]
Download the South African Social Media Landscape 2020
The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled Data, takes an in-depth look at some trends and insights to help brands become more […]
