Brand Intelligence® firm Ornico launched a research report that explores some of the top FMCG advertising trends, new creative executions, developments and spending patterns for the financial period from March 2020 to February 2021. This was launched in a panel…
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse effects on print, which was struggling in most parts of…
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during lockdown and with the rise of the Covid-19 pandemic. In…
Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The conversation will include changes and trends in advertising, leading stories…
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks to handset manufacturers came up prominently in new ads during…
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media saw a great decline in 2020 with more publications going…
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month…
Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3 to help curb the spread of Covid-19. This will be clarified over the next few days which may lead to increased optimism as the…
South African media coverage in the second week of lockdown alert level 3 shows increased calls for the economy the to be reopened, as some school learners went back to class. Various sectors of South African society, from opposition parties…
The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled Data, takes an in-depth look at some trends and insights to help brands become more effective in their strategies. Brand Intelligence® organisation Ornico and World…
