South Africa’s telecommunications advertising and media research in 2019 and 2020
Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Black Friday with brand and customer challenges in mind
This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year because of the Covid-19 pandemic, which has had adverse effects […]
Print remains a popular choice for beauty and personal care advertising
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media […]
Download the South African Social Media Landscape 2020
The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled Data, takes an in-depth look at some trends and insights to help brands become more […]
Brand advertising puts people ahead of sales in trying times
The Covid-19 coronavirus pandemic has transformed brand communication and necessitated great changes in advertising. Some smart brands in South Africa and across the globe have found intelligent ways to remain […]
COVID-19 news coverage in South Africa shows increase in online media stories
As South Africa nears the end of the second week of its 21-day lockdown to curb the spread of the COVID-19 coronavirus pandemic, research by Ornico shows an increase in […]
OUTsurance taps into emotion to make buying insurance worthwhile: #AfricanAdShowcase
OUTsurance’s ‘come with us’ commercial takes an inspired perspective to the grudge purchase that insurance tends to be. In their ad, the brand becomes part of a couple’s life journey […]
Wimpy ad by FoxP2 gives the best of two great options: #AfricanAdShowcase
Have you ever wanted two things at the same time? Surely, most of us have experienced it in our lives especially when it comes to ordering food at the restaurant. […]
How to intelligently measure PR, brand equity and social media
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
Retail advertising under the spotlight at the Financial Mail and Ornico AdForum
Retail advertising was under the spotlight at the Financial Mail and Ornico AdForum. A series of print, radio and television adverts were critiqued by a panel consisting of Havas CEO Lynn Madeley, Joe Public’s Xolisa Dyeshana, TBWA’s Sean Donovan and Ornico’s Mongezi Mtati.
