Ornico ranked among world leaders in media monitoring services for PR teams globally
An online media hub for PR, marketing and advertising practitioners ranked Ornico among the top recommended media monitoring services for PR teams globally. Looking at some of the leading media […]
Black Friday with brand and customer challenges in mind
This year, Black Friday comes at a time when most brands, people and countries are faced with a challenging year because of the Covid-19 pandemic, which has had adverse effects […]
Measuring marketing and advertising spend trends in South Africa during the pandemic
A survey by Brand Intelligence® firm, Ornico in association with Africa’s premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads […]
Social media myths, high walls and controlled data
Social media is filled with unproven myths, guesses and assumptions from both brands and individuals, where measurement shows that most data is behind the high walls of platforms that we […]
Facebook holds on as TikTok invades Social Media in South Africa
South Africa’s largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing – but TikTok is rising fast among both brands […]
Advertising trends in the automotive industry and motoring in South Africa
Trends research by Ornico shows automotive industry and motoring brands in South Africa are among the biggest advertisers on TV when compared to other industries. Ornico and Financial Mail were […]
Advertising verification becomes crucial as marketing budgets go to waste
In 2011 recorded errors ranged between 5% – 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.
Unsolicited sales calls in the age of intelligent marketing
In this age of short attention spans and unprecedented amounts of brand messaging pushed to individuals, marketers constantly look for more effective ways to communicate and sell. Some tools lead to quick and easy conversion, others go unnoticed and sometimes customers are downright irritated.
Millennials and Brands at the 2017 Sunday Times Generation Next Conference
Brands continue to be more specific in their communication where their social media strategy for millennials is more targeted.
For Sale! Braai Day outshines Heritage Day
Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.
