Business Archives » Ornico Media Monitoring

Measuring marketing and advertising spend trends in South Africa during the pandemic

31st Aug 2020
admin
Advertising, In the news, News, Research

A survey by Brand Intelligence® firm, Ornico in association with Africa's premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads of marketing and advertising teams across brands and agencies are…

Media coverage points to level 3 lockdown preparations

Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally happened on Wednesday 13 May 2020 changing the narrative and…

King Price finds humour in communication breakdown and celebrates SA culture: #AfricanAdShowcase

Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication can easily miss the mark. King Price’s latest TV commercial uses wit and humour to…

SONA 2019 media analysis with top themes and social media conversations

President Cyril Ramaphosa’s State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years’ major disruptions and theatrics. Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.

The state of our reporting and newsrooms in the age of social media

Social media transformed how we receive and consume news. With over 30-million internet users in South Africa, over 53% of the country’s population, this trend is set to grow.

Five ways to use social media for career growth

Facebook, Twitter, LinkedIn and other social networks have transformed how the way we connect with family, friends and prospective employers. Access to information for both business and individuals is much easier to find than ever before, which enables recruiters to conduct background checks potential candidates.

Growing small business is key to Africa’s Economic Growth – #OpenAfricaMag

25th Oct 2016
Staff Writer
In the news

According to Yogavelli Nambiar, who leads the Enterprise Development Academy at Gordon Institute of Business Science, with about 80% of startups in South Africa failing within the first 2 years, the answer lies in bridging the gap between businesses that fail and those that succeed.

Africa’s growth story tends to be too simplified – insights by Brooks Mparutsa, Hollard International CEO

27th Sep 2016
Staff Writer
In the news

Africa is not a country or a single entity, but a diverse, complex continent that is comprised of a myriad of markets, each with its own challenges and opportunities - says Hollard international CEO, Brooks Mparutsa.

#TheFutureByDesign: The Future of Public Relations

2nd Nov 2015
Staff Writer
In the news

Public relations is heading into a crisis, and it’s not the economy — it’s the sorry state of tertiary institutions, churning out PR ‘graduates’ who are ill-equipped for the industry. Rachel Irvine, MD of Irvine Bartlett, weighs in on the state of PR and what causes changes in the industry.

Andile Masuku discovers what drives Oresti Patricios and Ornico

6th Jul 2015
Staff Writer
In the news

Unlike the usual business interviews, Andile Masuku and the iAfrikan team set out to find what makes the entrepreneur and the mindset behind the business.