Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.
Everything you’ve ever wanted to know about South African brands on Twitter, Facebook, LinkedIn, YouTube, Instagram. The South African Social Media Landscape Report 2018 contains everything brands need to know to successfully navigate social.