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Global focus on PR Measurement in November 2019

28th Oct 2019
admin
In the news, News
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The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual "Measurement Month" during November 2019. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about…

How to intelligently measure PR, brand equity and social media

Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.

PAMRO Achiever of the Year Award winner, Oresti Patricios on Africa

12th Sep 2017
Staff Writer
In the news

The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, PAMRO initially focused on bringing together delegates from across Africa,…