Global focus on PR Measurement in November 2019
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual “Measurement Month” during November 2019. This initiative, which sees many events across the […]
How to intelligently measure PR, brand equity and social media
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
PAMRO Achiever of the Year Award winner, Oresti Patricios on Africa
The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, […]
