The immediacy that came with social media changed the whole news cycle of traditional mediums forever. To lead the pack and ratings many news brands were under pressure to be the first with breaking news. We have all seen many…
South African media coverage in the second week of lockdown alert level 3 shows increased calls for the economy the to be reopened, as some school learners went back to class. Various sectors of South African society, from opposition parties…
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally happened on Wednesday 13 May 2020 changing the narrative and…
The seventh edition of ongoing media research and analysis on Covid-19 shows increased calls for communication by the president, which will help to clarify how soon the economy will open up. News stories across traditional, online and social media point…
On 1 May 2020, South Africa relaxed its lockdown restrictions from level 5 to level 4 allowing for businesses in some industries to resume trading within predefined lockdown conditions. Media coverage analysis shows that South Africa is faced with tough…
The Covid-19 coronavirus pandemic has transformed brand communication and necessitated great changes in advertising. Some smart brands in South Africa and across the globe have found intelligent ways to remain top of mind with their audiences by showing a more…
When the new Springbok rugby head coach, Jacques Nienaber, last week addressed a webinar – an online seminar – on the technology secrets of the Boks, he probably did not realise he was providing an example of how the fourth…
Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication can easily miss the mark. King Price’s latest TV commercial uses wit and humour to…
When social media appeared in the 2000s it saw the emergence of a whole new digital industry – new agencies focusing on advising brands and even the platforms creating analytics and audience measurement systems to monetise their sites. Many believe…
Influencer marketing continues to be one of the most debated topics in the communication and advertising industries, this was evidenced in a panel discussion at the Sunday Times Gen Next Youth Marketing Conference which took place at the Sandton Convention…
