Communications Archives » Ornico Media Monitoring

Advertising spend trends in telecommunications show growth [infographic]

8th Oct 2020
admin
In the news

Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks to handset manufacturers came up prominently in new ads during…

Read More→

COVID-19 Coronavirus speeds up the adoption of the Fourth Industrial Revolution (4IR)

23rd Mar 2020
admin
In the news, News
0 Comments

When the new Springbok rugby head coach, Jacques Nienaber, last week addressed a webinar – an online seminar – on the technology secrets of the Boks, he probably did not realise he was providing an example of how the fourth…

Read More→

5 Youth Marketing Highlights: Sunday Times Generation Next 2017

15th May 2017
Staff Writer
In the news

South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.

Read More→

Changing Relationship Between Clients and PR Agencies: An #OpenAfricaMag feature

24th Nov 2016
Staff Writer
In the news

The overall relationship between communications directors and their PR agencies is expanding, but the nature of that relationship is changing, according to the inaugural Global Communications Report, which is produced by The Holmes Report in conjunction with USC Annenberg Centre for Public Relations.

Read More→

Kenya’s agency acquisitions – the big debate: An #OpenAfricaMag feature

22nd Nov 2016
Staff Writer
In the news

Big international advertising entities are shopping in Africa, strategic PR and communications professional, Kentice Tikolo, looks at the impact in Kenya.

Read More→

Communications measurement benchmark launches – Barcelona Principles 2.0

3rd Sep 2015
Staff Writer
In the news

Barcelona Principles 2.0 was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London.

Read More→