#TheFutureByDesign: Dion Chang on brands and user experience

A recent study by ZenDesk revealed the relationship between customer experience and brands. In the survey, people identified good service as the number one factor for impacting on a brand. 66% of people said they’d stop buying a brand after a bad experience. Data from CEI Survey shows that 86% of customers were willing to pay more for better service.

#TheFutureByDesign: Forwardly Mobile

Surveys in the largest economies of sub-Saharan Africa report; 40% of African consumers – and 60% globally – access the internet on their mobile devices.