Media intelligence predictions for 2021 in Africa and beyond
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse […]
Media coverage points to level 3 lockdown preparations
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally […]
South Africa’s financial services advertising and marketing trends analysis
Financial services is one of the most competitive industries in SA, with players across the board working to win a share of voice from their peers. Join Ornico and the FM on June 22 as they investigate the most recently flighted financial services advertising and discuss marketing trends in the sector at the Financial Mail AdForum event in Parktown, Johannesburg.
Integrated Advertising, the digital present: #OpenAfricaMag with Zibusiso Mkhwanazi
Multi-award winning South African advertising entrepreneur, Zibusiso Mkhwanazi shares how digital technology has become the core of advertising and that brands need to create meaningful human engagement.
#TheFutureByDesign: The Future of Public Relations
Public relations is heading into a crisis, and it’s not the economy — it’s the sorry state of tertiary institutions, churning out PR ‘graduates’ who are ill-equipped for the industry. Rachel Irvine, MD of Irvine Bartlett, weighs in on the state of PR and what causes changes in the industry.
#TheFutureByDesign: Forwardly Mobile
Surveys in the largest economies of sub-Saharan Africa report; 40% of African consumers – and 60% globally – access the internet on their mobile devices.
#TheFutureByDesign: The future of digital engagement
This was first published in #TheFutureByDesign. Click here to download the publication with insights from leading marketing, creative and advertising minds. Scarcely a few years ago, brands were debating the […]
#TheFutureByDesign: Cash is still king, but it’s about to be dethroned
More than 2.5 billion people still rely on physical cash for their economic needs – buying food, paying bills or sending money. Digital transactions would not only reduce the costs of these exchanges, but also unlock a world of financial products and service
Meet The Maverick: Q&A with Styli Charalambous
More than marginally self-assured, Daily Maverick pitches itself as news content and analysis for people with brains. A digital-only media brand that emerged in the latter half of 2009, DailyMaverick’s intelligent […]
Gareth Cliff. Radio Reinvented.
This article was first published in The Media Report. Click here to download it and get more insights by some of South Africa’s leading media and marketing minds. Once enfant […]
