When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse effects on print, which was struggling in most parts of…
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally happened on Wednesday 13 May 2020 changing the narrative and…
This was first published in #TheFutureByDesign. Click here to download the publication with insights from leading marketing, creative and advertising minds. Scarcely a few years ago, brands were debating the longevity of social media as a viable marketing channel, but…
More than marginally self-assured, Daily Maverick pitches itself as news content and analysis for people with brains. A digital-only media brand that emerged in the latter half of 2009, DailyMaverick’s intelligent writing and obsession with independence is what sets it apart…
This article was first published in The Media Report. Click here to download it and get more insights by some of South Africa’s leading media and marketing minds. Once enfant terrible of SA’s airwaves, Gareth Cliff, caused a major stir…
