fnb Archives » Ornico Media Monitoring

Infographic: South Africa’s 2019 Women’s Day Media Coverage with top Twitter conversations

19th Sep 2019
admin
In the news, News
0 Comments

Women’s Day celebrations, on 9 August 2019, in South Africa focused largely on the scourge of gender-based violence which affects women and this dominated media coverage, as well as government events. Much of the conversations were centred around the struggles…

South Africa’s top banks reduce advertising spend while digital banks grow

12th Mar 2019
Staff Writer
In the news

Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.

Women’s Month 2018 Media Research and Findings

August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the Apartheid pass laws. Today, the month also serves as a…

Retail advertising under the spotlight at the Financial Mail and Ornico AdForum

17th Oct 2017
Staff Writer
In the news

Retail advertising was under the spotlight at the Financial Mail and Ornico AdForum. A series of print, radio and television adverts were critiqued by a panel consisting of Havas CEO Lynn Madeley, Joe Public’s Xolisa Dyeshana, TBWA’s Sean Donovan and Ornico’s Mongezi Mtati.

Analysing Advertising Trends in the Financial Services Industry

5th Jul 2017
Staff Writer
In the news

Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.

Technology is Africa’s Silver Lining: An #OpenAfricaMag Q&A with Peter Allerstorfer

10th Nov 2016
Staff Writer
In the news

Open Africa asks Peter Allerstorfer,founder and MD, Silvertree Investment Holdings, about the investment potential of the technology sector in Africa in general, and ecommerce in specific.

Ad Forum: Financial Services Insights and Research

The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.

Banks waste R70 million on TV advertising that misses the mark

South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.

#TheFutureByDesign: The rise of queer culture

24th Nov 2015
Staff Writer
In the news

The future will not be binary. Dean Hutton on the rise and rise of queer culture. “The primary reason that I made TRANSITIONS is because essentially in media we tend to constantly make work about others, and this can be a process of othering them."

#TheFutureByDesign: Goldstuck on the future of technology

17th Sep 2015
Staff Writer
In the news

Arthur Goldstuck has been tracking internet technology since year zero. He shares current and future trends in technology from email, cellphones and beyond.