Following President Cyril Ramaphosa’s announcement that the lockdown restrictions would be eased from 1 May 2020, leading South African media share news and updates on the impact of the coronavirus […]
In the beginning there was the banner advert. And lo, the banner advert was good. But banners and other traditional digital advertising are no longer quite cutting it. Research from the Content Marketing Institute shows that consumers reject banners at a rate that is greater than 99%.