Social media has changed over the past year for marketers and users. A great migration towards new technologies and systems triggered by the lockdowns, increasing new players, or violation of […]
South Africa’s largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing – but TikTok is rising fast among both brands […]
The South African Social Media Landscape 2020 titled Social Media Myths, High Walls and Controlled Data, takes an in-depth look at some trends and insights to help brands become more […]
Ornico and World Wide Worx are delighted to announce a new and more diverse panel for the launch of the SA Social Media Landscape. The thought leaders we have consulted […]
The South African Social Media Landscape is the single most contextual report on social media usage in South Africa and one of the most referenced pieces of research by brands. […]
Influencer marketing continues to be one of the most debated topics in the communication and advertising industries, this was evidenced in a panel discussion at the Sunday Times Gen Next […]
Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Have a look at this infographic for snippets of some of the findings.
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
The Africa Brand Index ranks the most successful social brands on the continent in terms of social media performance. Ornico pioneered the Africa Brand Index in 2015, and after two years of learnings and tweaking the algorithms that underpin the benchmark, the media and brand analysis company has now announced an annual local leaderboard that ranks South African brands.
Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.