Insurance industry sees increase in advertising with new commercials
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]
OUTsurance taps into emotion to make buying insurance worthwhile: #AfricanAdShowcase
OUTsurance’s ‘come with us’ commercial takes an inspired perspective to the grudge purchase that insurance tends to be. In their ad, the brand becomes part of a couple’s life journey […]
King Price finds humour in communication breakdown and celebrates SA culture: #AfricanAdShowcase
Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication can easily miss the mark. […]
