Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month…
OUTsurance’s ‘come with us’ commercial takes an inspired perspective to the grudge purchase that insurance tends to be. In their ad, the brand becomes part of a couple’s life journey from the quintessential boy meets girl, misfortune to the most…
Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication can easily miss the mark. King Price’s latest TV commercial uses wit and humour to…
