PR Measurement in the spotlight during November 2018

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual “Measurement Month” during November 2018. Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.

South Africa’s maturing telecommunications industry and its consumer interaction

SA’s telecommunications sector is regarded as one of the most advanced in Africa, with high mobile penetration, growing internet penetration and significant growth in connectivity infrastructure in the past decade. However, the sector faces numerous challenges, including the high cost of data, as evidenced by the #DataMustFall movement.

PR Industry to kill AVEs – learn more at #AMECMM

Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.

Financial Mail AdForum: Taking stock of financial services advertising with Ornico

The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.

5 Youth Marketing Highlights: Sunday Times Generation Next 2017

South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.

Ornico City launch on Maggs On Media

Following the launch of Ornico City, Ornico’s new home in Johannesburg, Maggs On Media shared snippets on one of Africa’s leading advertising shows. Attended by guests from South Africa’s leading brands, advertising agencies and marketing companies, Ornico’s move from Sandton to inner city Johannesburg is being celebrated by throwing the doors of the heritage site open to the public.

Jozi’s Ornico City Launches with Art Auction to Benefit Education

To celebrate its move from Sandton into Johannesburg’s heartland, marketing research firm Ornico will be cutting the ribbon on its new inner city premises on Thursday 23 February 2017 at 18h00 for 18h30. As part of the celebrations, Ornico will host an auction of art to raise funds for Malvern Primary School which is situated on the corner of Jules and Frere Streets in Malvern, Johannesburg.

Bridges that connect us: A group art exhibition at Ornico City

Johannesburg (/dʒoʊˈhænᵻsbɜːrɡ/; Afrikaans: [joˈɦɐnəsbœrχ]; eGoli; Jozi; Joburg. Our city. Our home. As Ornico celebrates the firm’s relocation to the heart of Jozi, we would like to extend a warm welcome to clients, the media, business, all stakeholders and art lovers to join us at this prestigious gathering.