PR Measurement and Evaluation Trends

Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.

#TheFutureByDesign: The Future of Public Relations

Public relations is heading into a crisis, and it’s not the economy — it’s the sorry state of tertiary institutions, churning out PR ‘graduates’ who are ill-equipped for the industry. Rachel Irvine, MD of Irvine Bartlett, weighs in on the state of PR and what causes changes in the industry.