World’s biggest PR Measurement summit held in Prague

Brand building

The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic from 21-23 May 2019. Themed “Data: Analytics, Algorithms & […]

PR Measurement and Evaluation Trends

Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.