FIBEP is delighted to host ESOMAR for an ethics webinar on “Navigating Ethics for Media Measurement Professionals.” Understanding the role ethics can play in fueling a healthy data-driven business has […]
AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.
This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download […]
Johannesburg, 26 August 2015: AMEC (the International Association for Measurement and Evaluation of Communication) has proclaimed September 2015 as “Measurement Month”. This initiative, which sees many free educational events across […]
The 16th PAMRO and All Africa Media Research Conference will take place from 23 – 26 August 2015 in Dar es Salaam, Tanzania. The theme for the conference, “Media Research […]