22 reasons why AVEs are nonsense

AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.

AMEC launches Measurement Month

Johannesburg, 26 August 2015: AMEC (the International Association for Measurement and Evaluation of Communication) has proclaimed September 2015 as “Measurement Month”.  This initiative, which sees many free educational events across […]