Download the Youth Month 2019 media analysis report

Youth Month 2019 Media Report

Brand Intelligence® company Ornico, researched commentary around Youth Month and Youth Day across various media platforms including social media, print, broadcast and online platforms. This follows research and analysis of […]

Banks waste R70 million on TV advertising that misses the mark

South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.