Managing Media in a Changing World: #OpenAfricaMag with Chris Botha

Chris Botha has taken The MediaShop from strength to strength. This comes at a time when more channels, most of them in the social media space, present themselves to advertisers. The award-winning exec shares his insights with Open Africa and gives an overview of the shifting media landscape, as he sees it, in the near future.

Ad Forum: Financial Services Insights and Research

The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.