The automotive advertising landscape in South Africa

In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.

#TheFutureByDesign: Put your game face on!

Late last year, the Entertainment Software Association announced that the video game industry grew at a rate four times faster than the economy of the US. The Future By Design gets advice on what brands and marketers need to know about games from LazyGamer.net managing editor, Geoffrey Tim.