Brand Intelligence® firm, Ornico conducted advertising spend and media intelligence research in the telecommunications industry for 2019 and part of 2020. The numbers show that advertising spend was affected during […]
Join Ornico and leading industry thinkers on Tuesday, 10 November 2020, at 10:00, as we discuss current and future trends that are shaping the telecommunications industry in South Africa. The […]
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks […]
South Africa’s mobile data costs are ranked among the highest in the world and it can be argued that a lack of connectivity also contributes to the nation’s slow economic […]
Women’s Day celebrations, on 9 August 2019, in South Africa focused largely on the scourge of gender-based violence which affects women and this dominated media coverage, as well as government […]
Brand Intelligence® company, Ornico, released media analysis findings on how Youth Month and Youth Day are talked about across various media platforms including social media, print, broadcast and online platforms. […]
The Financial Mail AdForum events, in association with Ornico Group showcase a selection of recently frequently flighted commercials in a particular sector. In May, the telecommunications sector and broadband providers […]
Telecommunications and broadband are among the most competitive industries in South Africa – and critical for economic growth and improvements in society. South Africa ranks in position 143 out of a total of 230 countries measured across the world.
SA’s telecommunications sector is regarded as one of the most advanced in Africa, with high mobile penetration, growing internet penetration and significant growth in connectivity infrastructure in the past decade. However, the sector faces numerous challenges, including the high cost of data, as evidenced by the #DataMustFall movement.
Telecommunications is one of the most highly competitive industries in Africa, and service providers from across the continent are in stiff competition for market share in this mobile-first audience. Given the prevalence of mobile on the continent, the degree of innovation and development within the mobile space is not surprising.