The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the…
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media saw a great decline in 2020 with more publications going…
Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of the economy reopening. Health and safety precautions are also in the lead as the country still needs to manage the…
Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3 to help curb the spread of Covid-19. This will be clarified over the next few days which may lead to increased optimism as the…
South Africa’s media coverage showed cautious optimism as the country eased lockdown regulations in its efforts to curb the spread of the novel coronavirus. As the nation went onto lockdown alert level 3 on Monday, 1 June 2020, social media…
Following President Cyril Ramaphosa’s address to the nation on Sunday, 24 May 2020, news points to schools and parts of the South African economy gearing up to open doors on 1 June 2020. Further coverage spoke to the announcement of…
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally happened on Wednesday 13 May 2020 changing the narrative and…
The seventh edition of ongoing media research and analysis on Covid-19 shows increased calls for communication by the president, which will help to clarify how soon the economy will open up. News stories across traditional, online and social media point…
On 1 May 2020, South Africa relaxed its lockdown restrictions from level 5 to level 4 allowing for businesses in some industries to resume trading within predefined lockdown conditions. Media coverage analysis shows that South Africa is faced with tough…
Following President Cyril Ramaphosa’s announcement that the lockdown restrictions would be eased from 1 May 2020, leading South African media share news and updates on the impact of the coronavirus on the nation. Both online and traditional news media outlets…
