Thriving in a poorly-performing economy

Cutting adspend may bring short-term savings, but research shows that good marketing campaigns can have results that linger for up to five years. The long-term impact of cutting back on advertising could result in a longer recovery time when the economy starts to grow.

Social Media deepens its hold on SA – research findings

Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.

Jozi’s Ornico City Launches with Art Auction to Benefit Education

To celebrate its move from Sandton into Johannesburg’s heartland, marketing research firm Ornico will be cutting the ribbon on its new inner city premises on Thursday 23 February 2017 at 18h00 for 18h30. As part of the celebrations, Ornico will host an auction of art to raise funds for Malvern Primary School which is situated on the corner of Jules and Frere Streets in Malvern, Johannesburg.

For Sale! Braai Day outshines Heritage Day

Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.