FIBEP is delighted to host ESOMAR for an ethics webinar on “Navigating Ethics for Media Measurement Professionals.” Understanding the role ethics can play in fueling a healthy data-driven business has […]
Ornico CEO, Oresti Patricios shared social media and advertising insights and trends on The DOC & The GURU podcast, talking to some leading themes from the past few months. In […]
The South African Social Media Landscape is the single most contextual report on social media usage in South Africa and one of the most referenced pieces of research by brands. […]
Radio advertising event data in South Africa is set to be revolutionised by new data from Brand IntelligenceTM firm, Ornico, now being made available through software provider, Telmar.
Cutting adspend may bring short-term savings, but research shows that good marketing campaigns can have results that linger for up to five years. The long-term impact of cutting back on advertising could result in a longer recovery time when the economy starts to grow.
Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.
The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, […]
Ornico CEO, Oresti Patricios shared some key findings from the SA Social Media Landscape Report 2017 with Jeremy Maggs on the Financial Mail’s Redzone.
To celebrate its move from Sandton into Johannesburg’s heartland, marketing research firm Ornico will be cutting the ribbon on its new inner city premises on Thursday 23 February 2017 at 18h00 for 18h30. As part of the celebrations, Ornico will host an auction of art to raise funds for Malvern Primary School which is situated on the corner of Jules and Frere Streets in Malvern, Johannesburg.
Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.