Global focus on PR Measurement in November 2019

Measure

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual “Measurement Month” during November 2019. This initiative, which sees many events across the […]

World’s biggest PR Measurement summit held in Prague

Brand building

The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic from 21-23 May 2019. Themed “Data: Analytics, Algorithms & […]

22 reasons why AVEs are nonsense

AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.