Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media saw a great decline in 2020 with more publications going…
Following President Cyril Ramaphosa’s address to the nation on Sunday, 24 May 2020, news points to schools and parts of the South African economy gearing up to open doors on 1 June 2020. Further coverage spoke to the announcement of…
As South Africa nears the end of the second week of its 21-day lockdown to curb the spread of the COVID-19 coronavirus pandemic, research by Ornico shows an increase in online news stories as a percentage of total media coverage. Traditional news media platforms such as television, radio and some print media however still reach the biggest audiences.
The research is based on a sample of 3 940 media items collected from online, print and broadcast sources for the period 1-7 April 2020, which is the second in a series of media coverage reports. In comparison to the launch infographic, which can be seen here, magazine coverage has increased from 0,4% to 5% of total coverage in the latest infographic. This change in magazine coverage can be attributed to their longer publishing cycle with their COVID-19 stories now being included in the latest analysis covering the beginning of April 2020
Brand Intelligence® firm Ornico has committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of Southern Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
Follow Ornico on Twitter and the company website for weekly updates and ongoing research.
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ABOUT ORNICO:
Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
No single story has ever dominated the global media landscape as much as the COVID-19 coronavirus pandemic and its impact on health, safety and global economies. Every single news channel is leading with COVID-19 reporting – South Africa being no exception.
Brand Intelligence® firm Ornico has now committed its resources to assist the communication industry and will be working closely with the Public Relations Institute of South Africa (PRISA) and other industry role players to help understand reportage around the pandemic. This will help professional communicators to improve critical messaging and to direct it to relevant audiences.
Ornico will release a weekly media coverage analysis of South African media and how it is reporting on the pandemic. This includes regional vs national media coverage, media with the most stories, most featured journalists and also the latest Department of Health statistics for the period.
This launch infographic is based on a sample of 6 931 media items collected from online, print and broadcast sources for the period 21 – 31 March 2020. The research shows that most coverage on a single day was recorded on Tuesday, 24 March 2020, which was the day after President Ramaphosa’s announcement of the lockdown.
Follow Ornico on Twitter and the company website for weekly updates and ongoing research.
// ENDS //
ABOUT ORNICO:
Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
