FMCG advertising trends report across South Africa’s leading brands
The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising […]
Media intelligence predictions for 2021 in Africa and beyond
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse […]
Advertising spend trends in telecommunications show growth [infographic]
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks […]
Print remains a popular choice for beauty and personal care advertising
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media […]
Insurance industry sees increase in advertising with new commercials
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest […]
You need the big picture to get the big insights across traditional and social media
The immediacy that came with social media changed the whole news cycle of traditional mediums forever. To lead the pack and ratings many news brands were under pressure to be […]
Massive decline in Fast Food Industry advertising spend during the Covid-19 pandemic in South Africa
When South Africa went into lockdown on 26 March 2020 in an attempt to flatten the curve and reduce the spread of Covid-19, the fast food industry was among the […]
Ramaphosa’s speech leads to positive media outlook
Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3 to help curb the spread of Covid-19. This will be clarified over the next […]
Media coverage shows schools and parts of the economy planning to reopen [infographic]
Following President Cyril Ramaphosa’s address to the nation on Sunday, 24 May 2020, news points to schools and parts of the South African economy gearing up to open doors on […]
Media coverage points to level 3 lockdown preparations
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally […]
