The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns for the…
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse effects on print, which was struggling in most parts of…
Radio emerges as the medium of choice for newcomer commercials in telecommunications advertising for September 2020, finds research by Brand Intelligence® firm, Ornico. Leading telecommunications brands from mobile communications networks to handset manufacturers came up prominently in new ads during…
Research by Brand Intelligence® firm, Ornico, finds the number of new print ads in the personal care and beauty categories surpassed new television advertisements in August 2020. Though print media saw a great decline in 2020 with more publications going…
Research by Brand Intelligence® firm Ornico shows an increase in new commercials in the insurance industry with a sample of 228 new commercials in July 2020. This is the highest number of new commercials recorded since February 2020, a month…
The immediacy that came with social media changed the whole news cycle of traditional mediums forever. To lead the pack and ratings many news brands were under pressure to be the first with breaking news. We have all seen many…
When South Africa went into lockdown on 26 March 2020 in an attempt to flatten the curve and reduce the spread of Covid-19, the fast food industry was among the hardest hit with advertising spend seeing a massive drop. Ornico…
Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3 to help curb the spread of Covid-19. This will be clarified over the next few days which may lead to increased optimism as the…
Following President Cyril Ramaphosa’s address to the nation on Sunday, 24 May 2020, news points to schools and parts of the South African economy gearing up to open doors on 1 June 2020. Further coverage spoke to the announcement of…
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally happened on Wednesday 13 May 2020 changing the narrative and…
