Influencer marketing continues to be one of the most debated topics in the communication and advertising industries, this was evidenced in a panel discussion at the Sunday Times Gen Next Youth Marketing Conference which took place at the Sandton Convention…
The Africa Brand Index ranks the most successful social brands on the continent in terms of social media performance. Ornico pioneered the Africa Brand Index in 2015, and after two years of learnings and tweaking the algorithms that underpin the benchmark, the media and brand analysis company has now announced an annual local leaderboard that ranks South African brands.
South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.
Chris Botha has taken The MediaShop from strength to strength. This comes at a time when more channels, most of them in the social media space, present themselves to advertisers. The award-winning exec shares his insights with Open Africa and gives an overview of the shifting media landscape, as he sees it, in the near future.