Brand Intelligence® company, Ornico, released media analysis findings on how Youth Month and Youth Day are talked about across various media platforms including social media, print, broadcast and online platforms. […]
Brand Intelligence® company Ornico, researched commentary around Youth Month and Youth Day across various media platforms including social media, print, broadcast and online platforms. This follows research and analysis of […]
Retail advertising was under the spotlight at the Financial Mail and Ornico AdForum. A series of print, radio and television adverts were critiqued by a panel consisting of Havas CEO Lynn Madeley, Joe Public’s Xolisa Dyeshana, TBWA’s Sean Donovan and Ornico’s Mongezi Mtati.
Recent retail TV advertising, says Mtati, shows a slight shift from the traditionally price-sensitive model of communicating savings to now creating a narrative with visually appealing work. “Checkers, for instance, has been talking about its Gordon Ramsay food range for parents and children.”
Arthur Goldstuck has been tracking internet technology since year zero. He shares current and future trends in technology from email, cellphones and beyond.