Social Media deepens its hold on SA – research findings
Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.
Millennials and Brands at the 2017 Sunday Times Generation Next Conference
Brands continue to be more specific in their communication where their social media strategy for millennials is more targeted.
