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PR Measurement and Evaluation Trends

Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.

How big data can help manage waste

Analytics and big data can lessen the amount of waste being created. The World Bank predicts that municipal waste generation is expected to reach 2.2 billion tonnes by 2025. Smart waste collection technology is expected to grow globally from USD57.6 million in 2016 to over USD223.6 million in 2025.