In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.
The Africa Brand Index ranks the most successful social brands on the continent in terms of social media performance. Ornico pioneered the Africa Brand Index in 2015, and after two years of learnings and tweaking the algorithms that underpin the benchmark, the media and brand analysis company has now announced an annual local leaderboard that ranks South African brands.
5G Empowering Vertical Industries predicts that the Media, Entertainment, Health, Manufacturing, Automotive and Energy sectors will be transformed immensely in the roll-out of 5G networks globally by 2020.
South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index, where they have both increased their score by five points and nine points respectively.
Supersport; The Expresso Show; Pick n Pay and Mercedes Benz SA are Africa’s top performing brands on social media for the month of October 2015, according to the Africa Brand Index.
In the second episode of BrandLand, the monthly media and marketing podcast published by Ornico, Mongezi Mtati – who hosts the podcast for the brand intelligence company – speaks to DStv’s Sales and Marketing Director, Fahmeeda Cassim-Surtee, about why Supersport is a social media powerhouse.