5 Youth Marketing Highlights: Sunday Times Generation Next 2017

South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.

Inclusive growth for Africa: An #OpenAfricaMag feature with Wim van der Beek

For Africa, any meaningful story must include a conversation about inclusive growth — which, by definition, is about including the majority that is currently excluded. Inclusive growth is all about development that is realised by creating opportunities for low-income segments to generate income and become self-sustainable.

Five strategic leadership challenges for Africa: #OpenAfricaMag

Investor perceptions of Africa have slipped to their lowest level since 2011, according to EY’s attractiveness survey that benchmarks investor impressions of this continent. Here are the five leadership challenges that face Africa and the heads of public and private sector enterprises who want this continent to grow.

Banks waste R70 million on TV advertising that misses the mark

South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.