When the new Springbok rugby head coach, Jacques Nienaber, last week addressed a webinar – an online seminar – on the technology secrets of the Boks, he probably did not […]
Technological advancements, machine learning and artificial intelligence (AI) are at the forefront of job disruption. What are some of these key developments and how could it affect your job?
South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.
Multi-award winning South African advertising entrepreneur, Zibusiso Mkhwanazi shares how digital technology has become the core of advertising and that brands need to create meaningful human engagement.
Open Africa asks Peter Allerstorfer,founder and MD, Silvertree Investment Holdings, about the investment potential of the technology sector in Africa in general, and ecommerce in specific.
For Africa, any meaningful story must include a conversation about inclusive growth — which, by definition, is about including the majority that is currently excluded. Inclusive growth is all about development that is realised by creating opportunities for low-income segments to generate income and become self-sustainable.
Investor perceptions of Africa have slipped to their lowest level since 2011, according to EY’s attractiveness survey that benchmarks investor impressions of this continent. Here are the five leadership challenges that face Africa and the heads of public and private sector enterprises who want this continent to grow.
Africa’s growth story tends to be too simplified – insights by Brooks Mparutsa, Hollard International CEO
Africa is not a country or a single entity, but a diverse, complex continent that is comprised of a myriad of markets, each with its own challenges and opportunities – says Hollard international CEO, Brooks Mparutsa.
Mobile communication is one of the most-transformative technologies ever unleashed, and even reaches parts of the world where reliable electricity and running water are luxuries. There are some 7.2bn mobile connections in the world, compared to 1.6bn TVs and 4.2bn television viewers – writes Nunu Ntshingila, Facebook’s Head of Africa.
South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.