A recent study by ZenDesk revealed the relationship between customer experience and brands. In the survey, people identified good service as the number one factor for impacting on a brand. 66% of people said they’d stop buying a brand after a bad experience. Data from CEI Survey shows that 86% of customers were willing to pay more for better service.
“Radio is one of the greatest media man ever created,” says Benedict Matjiu, a radio producer at 5fm who has worked as a marketing consultant for some of South Africa’s top agencies, and who believes its extensive reach and the powerful stories it can share make it timeless. Matjiu speaks to The Future By Design.
Photographer, Lebz Skywalker believes there’s a healing aspect to the selfie mania. “I think people are looking inwards,” he says.
Close on ten 10% of Africa’s population are internet users, which realises a market of well over 297.8 million connected people. Future By Design speaks to Afrinolly about its business and about the future of streaming content and entertainment in Africa.
Surveys in the largest economies of sub-Saharan Africa report; 40% of African consumers – and 60% globally – access the internet on their mobile devices.
The launch episode of BrandLand includes discussions on the internet of everything, mega trends, consumer research and the value of mobile in Africa.
Pop culture, says Blignaut, “is us”. “It’s capitalism emerging from struggle.” Pop culture is a mirror into everything that is here, and happening, and now.
More than 2.5 billion people still rely on physical cash for their economic needs – buying food, paying bills or sending money. Digital transactions would not only reduce the costs of these exchanges, but also unlock a world of financial products and service
E-commerce is a US$220-billion industry, with growth of almost 20% per year. As more people access the internet on mobile devices, the trend is towards making mobile purchases — so-called ‘m-commerce’.
The power of architecture in reinventing urban futures, the inspiration behind BIG group’s Bjarke Ingels and their design work.