Ornico launches an FMCG advertising trends report looking at South Africa’s leading brands for 12 months
Brand Intelligence® firm Ornico launched a research report that explores some of the top FMCG advertising trends, new creative executions, developments and spending patterns for the financial period from March […]
The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising […]
A survey by Brand Intelligence® firm, Ornico in association with Africa’s premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads […]
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual “Measurement Month” during November 2019. This initiative, which sees many events across the […]
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.
A recent study by ZenDesk revealed the relationship between customer experience and brands. In the survey, people identified good service as the number one factor for impacting on a brand. 66% of people said they’d stop buying a brand after a bad experience. Data from CEI Survey shows that 86% of customers were willing to pay more for better service.
Pop culture, says Blignaut, “is us”. “It’s capitalism emerging from struggle.” Pop culture is a mirror into everything that is here, and happening, and now.