Global focus on PR Measurement in November 2019

Measure

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual “Measurement Month” during November 2019. This initiative, which sees many events across the […]

#TheFutureByDesign: Dion Chang on brands and user experience

A recent study by ZenDesk revealed the relationship between customer experience and brands. In the survey, people identified good service as the number one factor for impacting on a brand. 66% of people said they’d stop buying a brand after a bad experience. Data from CEI Survey shows that 86% of customers were willing to pay more for better service.

#TheFutureByDesign: Pop goes your culture

Pop culture, says Blignaut, “is us”. “It’s capitalism emerging from struggle.” Pop culture is a mirror into everything that is here, and happening, and now.