Ornico launches an FMCG advertising trends report looking at South Africa’s leading brands for 12 months
Brand Intelligence® firm Ornico launched a research report that explores some of the top FMCG advertising trends, new creative executions, developments and spending patterns for the financial period from March […]
FMCG advertising trends report across South Africa’s leading brands
The Fast-Moving Consumer Goods (FMCG) segment remains an extremely busy and competitive landscape for advertisers. Brand Intelligence® firm, Ornico, has now compiled a free-to-download report on this segment, exploring advertising […]
Measuring marketing and advertising spend trends in South Africa during the pandemic
A survey by Brand Intelligence® firm, Ornico in association with Africa’s premier B2B news site, Bizcommunity sets out to measure the impact on marketing and advertising budgets and spend. Heads […]
Global focus on PR Measurement in November 2019
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its sixth annual “Measurement Month” during November 2019. This initiative, which sees many events across the […]
South Africa’s 2019 advertising spend and trends in telecommunications
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.
#TheFutureByDesign: Dion Chang on brands and user experience
A recent study by ZenDesk revealed the relationship between customer experience and brands. In the survey, people identified good service as the number one factor for impacting on a brand. 66% of people said they’d stop buying a brand after a bad experience. Data from CEI Survey shows that 86% of customers were willing to pay more for better service.
#TheFutureByDesign: Pop goes your culture
Pop culture, says Blignaut, “is us”. “It’s capitalism emerging from struggle.” Pop culture is a mirror into everything that is here, and happening, and now.
