Media intelligence predictions for 2021 in Africa and beyond
When COVID-19 and subsequent lockdowns made their way to Africa, the continent’s brand and media intelligence industries saw an almost immediate shift that will continue for years. This had adverse […]
Media coverage points to level 3 lockdown preparations
Media coverage research and analysis during the previous week suggested the need for clear and regular communication, with calls for President Cyril Ramaphosa to address the nation. This address finally […]
Media research shows uncertainty as South Africa goes into level 4 lockdown
On 1 May 2020, South Africa relaxed its lockdown restrictions from level 5 to level 4 allowing for businesses in some industries to resume trading within predefined lockdown conditions. Media […]
Brand advertising puts people ahead of sales in trying times
The Covid-19 coronavirus pandemic has transformed brand communication and necessitated great changes in advertising. Some smart brands in South Africa and across the globe have found intelligent ways to remain […]
COVID-19 news coverage in South Africa shows increase in online media stories
As South Africa nears the end of the second week of its 21-day lockdown to curb the spread of the COVID-19 coronavirus pandemic, research by Ornico shows an increase in […]
MultiChoice may have a competitive edge over streaming services: #AfricanAdShowcase
Reports of interim results by MultiChoice show a 3% decline in DStv premium subscribers, which may be due to intensified competition from streaming services such as Netflix and Amazon Prime […]
Women’s Month 2018 Media Research and Findings
August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the […]
Analysing Advertising Trends in the Financial Services Industry
Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.
Google will train One Million People in Africa
Google Africa has ramped up its skills programme and aims to train 1,000,000 Africans in digital skills over the next year. Luke Mckend, Google SA Country Director, talks about why it is important for Africans to be not just digitally literate, but digitally proficient.
Mobile unleashes Africa’s Small Business says Facebook’s Nunu Ntshingila-Njeke: #OpenAfricaMag
Mobile communication is one of the most-transformative technologies ever unleashed, and even reaches parts of the world where reliable electricity and running water are luxuries. There are some 7.2bn mobile connections in the world, compared to 1.6bn TVs and 4.2bn television viewers – writes Nunu Ntshingila, Facebook’s Head of Africa.
