Ornico recently hosted a communication measurement webinar featuring the Barcelona Principles 3.0, which enable the effective measurement of brand and communication and PR efforts. This latest iteration of the Barcelona […]
Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Have a look at this infographic for snippets of some of the findings.
Africa has seen increased communication blackouts in recent times, especially during times of elections, protests and political unrest. Shutting down social media has greater repercussions than the temporary limitation of communication which governments have imposed.
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
The Africa Brand Index ranks the most successful social brands on the continent in terms of social media performance. Ornico pioneered the Africa Brand Index in 2015, and after two years of learnings and tweaking the algorithms that underpin the benchmark, the media and brand analysis company has now announced an annual local leaderboard that ranks South African brands.
In the beginning there was the banner advert. And lo, the banner advert was good. But banners and other traditional digital advertising are no longer quite cutting it. Research from the Content Marketing Institute shows that consumers reject banners at a rate that is greater than 99%.
Late last year, the Entertainment Software Association announced that the video game industry grew at a rate four times faster than the economy of the US. The Future By Design gets advice on what brands and marketers need to know about games from LazyGamer.net managing editor, Geoffrey Tim.
Brand intelligence company, Ornico, today announced the results of the first Africa Brand Index powered by Fuseware. A benchmark that ranks some 500 of Africa’s top brands in South Africa, Nigeria and Kenya according to social media performance, the top five brands monitored and analysed for the month of July 2015, included Supersport in first place, The Expresso Show [second], Idols South Africa [third], Woolworths [fourth] and Vodacom [fifth].